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Nostalgia fuels Lego sales surge and Toys 'R' Us store revival

Adult collectors are driving a toy boom that has boosted Lego revenues by 21% and enabled Toys "R" Us to open 120 new stores.

2 publishers · 2 articles · first seen 24 Sept 2026 · updated 2d ago

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  1. Toys are us: the adults swapping scrolling for Lego, remote control cars and sewing The Guardian Business ·
  2. The return of nostalgia is bringing back Toys “R” Us as it opens 120 stores, nine years after bankruptcy Fortune

In this story

  • Lego
  • Toys "R" Us