Disney+ and Hulu Raise Prices by Up to 13 Percent for Fourth Time in Four Years
The company increases ad-free subscription costs to $21.49 monthly, marking the latest rise in a trend of streaming inflation affecting US consumers.
Headline and summary written by an AI model from the linked articles; not reviewed by a person. How this was made
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The odds
Each tick is a source publishing on this story
Price data
| Time | Chance of yes |
|---|---|
| now | 1% |
| 23 Sept, 16:11 UTC | 1% |
| 22 Sept, 15:45 UTC | 2% |
Replay the odds, article by article
Step through each article in the order it published and watch Above 139 respond.
The story so far
14 publishers have covered this in 17 articles since 22 Sept 2026. Deadline published first, on 22 September at 21:08 UTC; Variety followed 17h 57m later. The most recent article, from The Guardian Business, appeared on 24 September at 14:04 UTC.
Outlets reporting it: Variety (major outlet), The Hollywood Reporter (major outlet), TechCrunch (major outlet), Bloomberg Markets (major outlet), Ars Technica (major outlet), The Guardian Business (major outlet), Deadline, All Content from Business Insider, Consequence, The A.V. Club, Engadget, Quartz and 2 more, all listed under Sources below.
One prediction market prices this story:
- Above 139 — the market puts it at 1%, closing 8 Oct 2026. The market resolves to "Yes" if the number of Disney+ app downloads in September 2026 exceeds 139 million. It resolves to "No" if that download count is 139 million or lower. Readers often mistake the linked price hike for a direct indicator, but only the specific Carbon Arc download data for September 2026 determines the outcome.
Odds are the market's probability that the outcome happens, updated every few minutes. They are information about what traders expect, not a forecast we make and not investment advice.
How it unfolded
Every source in the order it published, with the odds on Above 139 at that moment. A dash means the source published before we started tracking prices.
- DeadlineStreamer Subscription Prices And Tiers – Everything To Know As Costs Rise And Ads Abound2%
- VarietyDisney+ Raises Prices Again, the Fourth Hike in Four Years2%
- VarietyDisney+ and Hulu Raises Prices Again, the Fourth Hike in Four Years2%
- The Hollywood ReporterDisney+ and Hulu Raise Prices, With Ad-Free Plans Topping $21 Each2%
- DeadlineDisney Hikes Price Of Disney+ and Hulu Streaming Plans2%
- All Content from Business InsiderDisney+ is raising prices for the 6th straight year — and Hulu is going up too1%▼1 points since the previous source
- ConsequenceDisney+ Raises Prices, Following Terms of Service Changes Forcing European Subscribers to Watch Ads1%
- The A.V. ClubDisney Plus is raising prices yet again1%
- EngadgetDisney+ and Hulu are getting even more expensive (again)1%
- QuartzDisney is raising Disney+ and Hulu prices by up to 13% for the fourth time in four years1%
Show 7 later sources
- QuartzDisney erhöht die Preise für Disney+ und Hulu um bis zu 13 % – zum vierten Mal in vier Jahren.1%
- TechCrunchDisney+ and Hulu add to the growing trend of streaming inflation1%
- Bloomberg MarketsDisney+ Price to Jump 13% as Soon as Wednesday1%
- cnet.comDisney Plus and Hulu Prices Go Up, With Ad-Free Plans Hit the Hardest1%
- Ars TechnicaDisney+ and Hulu raise prices by up to 13 percent after doubling profits1%
- NMEDisney+ is raising prices again – but only in the US1%
- The Guardian BusinessPrice hikes, ads and lower quality: has ‘streamflation’ ruined the TV experience?1%
- Current odds1%
Sources
Every article we clustered into this story. Headlines link to the publisher.
- Price hikes, ads and lower quality: has ‘streamflation’ ruined the TV experience? The Guardian Business ·
- Disney+ and Hulu raise prices by up to 13 percent after doubling profits Ars Technica ·
- Disney+ Price to Jump 13% as Soon as Wednesday Bloomberg Markets ·
- Disney+ and Hulu add to the growing trend of streaming inflation TechCrunch ·
- Disney+ and Hulu Raise Prices, With Ad-Free Plans Topping $21 Each The Hollywood Reporter ·
- Disney+ Raises Prices Again, the Fourth Hike in Four Years Variety ·
Show 11 more sources
- Disney+ and Hulu Raises Prices Again, the Fourth Hike in Four Years Variety ·
- Disney+ is raising prices again – but only in the US NME
- Disney Plus and Hulu Prices Go Up, With Ad-Free Plans Hit the Hardest cnet.com
- Disney erhöht die Preise für Disney+ und Hulu um bis zu 13 % – zum vierten Mal in vier Jahren. Quartz
- Disney is raising Disney+ and Hulu prices by up to 13% for the fourth time in four years Quartz
- Disney+ and Hulu are getting even more expensive (again) Engadget
- Disney Plus is raising prices yet again The A.V. Club
- Disney+ Raises Prices, Following Terms of Service Changes Forcing European Subscribers to Watch Ads Consequence
- Disney+ is raising prices for the 6th straight year — and Hulu is going up too All Content from Business Insider
- Disney Hikes Price Of Disney+ and Hulu Streaming Plans Deadline
- Streamer Subscription Prices And Tiers – Everything To Know As Costs Rise And Ads Abound Deadline
Related prediction markets
Linked by software because they are about the same subject. Most ask a different question from the one this story reports, so read each market's own question. How often the link is right
- Kalshi Above 139 1%
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In this story
- Disney
- Hulu