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De Beers Bets on Natural Diamond Demand to Counter Lab-Grown Rivals

The company aims to restore market share by leveraging a cultural shift toward natural products amid competition from lab-grown alternatives.

1 publisher · 1 article · first seen 27 Sept 2026 · updated 1h ago

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  1. De Beers bets on consumers’ taste for the real to restore natural diamonds’ sparkle News Feed ·

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  • De Beers