Apple Develops Screenless Fitness Tracker to Rival Whoop and Oura
The company is prototyping a screenless wearable with a sensor-equipped module, potentially launching no earlier than 2028.
Headline and summary written by an AI model from the linked articles; not reviewed by a person. How this was made
First reported by Bloomberg Technology, 43 min ahead of the next publisher · who breaks stories first
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The story so far
8 publishers have covered this in 10 articles since 22 Sept 2026. Bloomberg Technology published first, on 22 September at 16:21 UTC; The Verge followed 44 min later. The most recent article, from zdnet.com, appeared on 24 September at 11:10 UTC.
Outlets reporting it: Bloomberg Technology (major outlet), The Verge (major outlet), TechCrunch (major outlet), CNET, Times of India, Inc., Entrepreneur, zdnet.com.
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How it unfolded
Every source in the order it published.
- Bloomberg TechnologyApple Developing New Fitness Tracker Aimed at Rivaling Whoop
- The VergeApple is reportedly working on a Whoop-like fitness tracker
- Bloomberg TechnologyApple desarrolla monitor de actividad para competir con Whoop, Garmin y Google
- TechCrunchApple could take on Whoop with a new fitness tracker, report says
- CNETApple Is Reportedly Developing a Screenless Fitness Tracker
- Times of IndiaApple is building a screenless Whoop rival, but it may not launch before 2028
- Inc.Apple’s Next Health Wearable May Look Nothing Like an Apple Watch
- EntrepreneurOura and Whoop Dominate Screenless Wearables. Now Apple Is Reportedly Planning to Challenge Them.
- Bloomberg TechnologyApple Explores Screenless Fitness Tracker to Rival Whoop
- zdnet.comApple Watch Series 12 review: Finally, the health tracker I’ve been waiting for
Sources
Every article we clustered into this story. Headlines link to the publisher.
- Apple Explores Screenless Fitness Tracker to Rival Whoop Bloomberg Technology ·
- Apple could take on Whoop with a new fitness tracker, report says TechCrunch ·
- Apple desarrolla monitor de actividad para competir con Whoop, Garmin y Google Bloomberg Technology ·
- Apple is reportedly working on a Whoop-like fitness tracker The Verge ·
- Apple Developing New Fitness Tracker Aimed at Rivaling Whoop Bloomberg Technology ·
- Apple Watch Series 12 review: Finally, the health tracker I’ve been waiting for zdnet.com
Show 4 more sources
- Oura and Whoop Dominate Screenless Wearables. Now Apple Is Reportedly Planning to Challenge Them. Entrepreneur
- Apple’s Next Health Wearable May Look Nothing Like an Apple Watch Inc.
- Apple is building a screenless Whoop rival, but it may not launch before 2028 Times of India
- Apple Is Reportedly Developing a Screenless Fitness Tracker CNET