NewsMarkets

Business

TKO Raises Guidance as UFC Revenue Surge Drives Q3 Earnings Beat

UFC revenue growth helped TKO Group Holdings exceed earnings forecasts, prompting an upward revision in guidance despite a WWE slowdown.

3 publishers · 3 articles · first seen 4 Nov 2026 · updated 51m ago

Headline and summary written by an AI model from the linked articles; not reviewed by a person. How this was made

First reported by Deadline, 1 min ahead of the next publisher · who breaks stories first

The odds

How the odds moved · UFC
0%50%100%81%29 Oct, 00:20 UTCnowVariety: UFC’s Event Sellout Spree Powers TKO Q3 Earnings · 4 Nov, 21:38 UTCThe Hollywood Reporter: TKO Raises Guidance Again As UFC Powers Q3 Earnings · 4 Nov, 21:15 UTCDeadline: Killer Q3 For UFC Helps TKO Beat Wall Street Earnings Forecasts · 4 Nov, 21:13 UTC

Each tick is a source publishing on this story

Price data
TimeChance of yes
now81%
4 Nov, 17:05 UTC81%
4 Nov, 16:35 UTC82%
4 Nov, 16:13 UTC84%
4 Nov, 15:43 UTC87%
3 Nov, 12:28 UTC84%
2 Nov, 18:56 UTC86%
31 Oct, 12:25 UTC89%
31 Oct, 11:13 UTC88%
29 Oct, 00:20 UTC89%

The story so far

3 publishers have covered this in 3 articles since 4 Nov 2026. Deadline published first, on 4 November at 21:13 UTC; The Hollywood Reporter followed 2 min later. The most recent article, from Variety, appeared on 4 November at 21:38 UTC.

Outlets reporting it: The Hollywood Reporter (major outlet), Variety (major outlet), Deadline.

One prediction market prices this story:

  • UFC — the market puts it at 81%, with $973 traded in the last 24 hours, closing 31 Mar 2027. The market resolves to Yes if a Paramount representative mentions UFC during the upcoming earnings call or its question-and-answer session. Otherwise, it resolves to No. Readers often mistake the source of truth, assuming any news report counts instead of only statements made by Paramount representatives on that specific call.

Odds are the market's probability that the outcome happens, updated every few minutes. They are information about what traders expect, not a forecast we make and not investment advice.

How it unfolded

Every source in the order it published, with the odds on UFC at that moment. A dash means the source published before we started tracking prices.

  1. DeadlineKiller Q3 For UFC Helps TKO Beat Wall Street Earnings Forecasts81%
  2. The Hollywood ReporterTKO Raises Guidance Again As UFC Powers Q3 Earnings81%
  3. VarietyUFC’s Event Sellout Spree Powers TKO Q3 Earnings81%
  4. Current odds81%

Sources

Every article we clustered into this story. Headlines link to the publisher.

  1. UFC’s Event Sellout Spree Powers TKO Q3 Earnings Variety ·
  2. TKO Raises Guidance Again As UFC Powers Q3 Earnings The Hollywood Reporter ·
  3. Killer Q3 For UFC Helps TKO Beat Wall Street Earnings Forecasts Deadline

Related prediction markets

Linked by software because they are about the same subject. Most ask a different question from the one this story reports, so read each market's own question. How often the link is right

  • Kalshi UFC 81% −3 $973 24hends 31 Mar 2027

    Does the market have this right?

    Wrong market?

Have your say

Your call. How does this end?

Free, no money involved. Calls are scored against the market's price when you make them, so backing an underdog that wins scores most. Leaderboard · Your calls

Email me when the odds move

We email a link to confirm first. At most one alert email every six hours; unsubscribe in one click. Privacy

In this story

  • TKO Group Holdings
  • UFC
  • WWE
  • IMG
Embed this story

Paste this into any web page to show the live odds, with a link back here.