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New York Bakery Sells $60 Rye Loaf as Viral Status Symbol

The SoHo outpost of Austrian bakery Martin Auer sells a 3.3lb rye sourdough for $60, sparking viral attention and debate over its value.

1 publisher · 1 article · first seen 28 Sept 2026 · updated 2d ago

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  1. How a $60 loaf of rye bread went viral in New York City: ‘It’s a conversation piece’ The Guardian US ·

In this story

  • Martin Auer
  • Rye