NewsMarkets

Business

NBC's 'Today' Wins Morning News Ratings Battle for First Time in 14 Years

The program secured the most viewers overall and among adults aged 25 to 54 during the 2025-26 broadcast season.

1 publisher · 1 article · first seen 23 Sept 2026 · updated 2d ago

This story has stopped developing; this page is its permanent record. More from that day

Sources

Every article we clustered into this story. Headlines link to the publisher.

  1. ‘Today’ Snares Top Two Positions in Morning-News Battle for First Time in 14 Years Variety ·

In this story

  • NBC
  • Today