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Instagram Apologizes for Repeatedly Suggesting Creed’s ‘Higher’ to Users

The platform admits its algorithm recommended the song more often than intended and engineers are working on a fix.

2 publishers · 2 articles · first seen 9 Oct 2026 · updated 1h ago

The story so far

2 publishers have covered this in 2 articles since 9 Oct 2026. Consequence published first, on 9 October at 02:10 UTC; NME followed 7h 40m later. The most recent article, from NME, appeared on 9 October at 09:49 UTC.

Outlets reporting it: Consequence, NME.

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Sources

Every article we clustered into this story. Headlines link to the publisher.

  1. Instagram apologises for repeatedly suggesting Creed’s ‘Higher’ to “more people than intended” NME
  2. Instagram Apologizes for Repeatedly Suggesting Creed’s “Higher” to Users Consequence

In this story

  • Instagram
  • Creed
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