Disney Seeks $12 Million for Super Bowl Ad Despite Sold-Out Status
The company aims to charge advertisers up to $12 million for a 30-second spot, despite having declared all commercial inventory sold out in July.
The odds
Each tick is a source publishing on this story
Price data
| Time | Chance of yes |
|---|---|
| now | 87% |
| 5 Oct, 16:33 UTC | 87% |
| 4 Oct, 16:13 UTC | 94% |
The story so far
1 publisher has covered this in 1 article since 5 Oct 2026. Variety published first, on 5 October at 16:18 UTC.
One prediction market prices this story:
- Disney+ — the market puts it at 87%, with $6 traded in the last 24 hours, closing 15 Feb 2027. The market resolves to Yes if Disney+ airs a qualifying ad during the official 2027 Super Bowl broadcast. It resolves to No if no such advertisement appears in that specific game. Readers often mistake the linked story about a past Super Bowl bid for the actual event, but only ads aired in the 2027 game count.
Odds are the market's probability that the outcome happens, updated every few minutes. They are information about what traders expect, not a forecast we make and not investment advice.
Sources
Every article we clustered into this story. Headlines link to the publisher.
Markets on this story
- Kalshi Disney+ 87% −7
Does the market have this right?
Wrong market?
Have your say
Your call. How does this end?
Free, no money involved. Calls are scored against the market's price when you make them, so backing an underdog that wins scores most. Leaderboard · Your calls