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Apple's John Ternus Seeks Next Big Thing After iPhone Event

Apple executive John Ternus aims to identify the company's next major innovation following a hardware event heavily anticipated by Bloomberg reporter Mark Gurman.

1 publisher · 1 article · first seen 21 Sept 2026 · updated 47d ago

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The odds

How the odds moved · Will Apple be the largest company in the world by market cap on September 30?
0%50%100%0%11 Sept, 18:39 UTCnowThe Verge: Can John Ternus find Apple’s next big thing? · 21 Sept, 14:00 UTC

Each tick is a source publishing on this story

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The story so far

1 publisher has covered this in 1 article since 21 Sept 2026. The Verge published first, on 21 September at 14:00 UTC.

One prediction market prices this story:

  • Will Apple be the largest company in the world by market cap on September 30? — resolved “No” on 30 Sept 2026. Apple must hold the highest global market capitalization at the end of trading on September 30, 2026, to trigger the Yes outcome. Any other company holding that top spot results in a No outcome. Readers often mistake the date for the event day rather than the specific market close deadline.

Odds are the market's probability that the outcome happens, updated every few minutes. They are information about what traders expect, not a forecast we make and not investment advice.

Sources

Every article we clustered into this story. Headlines link to the publisher.

  1. Can John Ternus find Apple’s next big thing? The Verge ·

Related prediction markets

Linked by software because they are about the same subject. Most ask a different question from the one this story reports, so read each market's own question. How often the link is right

  • Resolved Will Apple be the largest company in the world by market cap on September 30? No 37d ago

    The market favoured No at 100% a day out, and it won. How often it's right

    Wrong market?

In this story

  • John Ternus
  • Apple
  • Mark Gurman
  • Bloomberg
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