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Amazon's 'About You' Feature Reveals Customer Assumptions Like 'Flat Buttocks'

Users are sharing screenshots of Amazon's 'About You' tool, which displays the company's algorithmic assumptions about shoppers based on their purchase history.

2 publishers · 2 articles · first seen 6 Oct 2026 · updated 12h ago

The story so far

2 publishers have covered this in 2 articles since 6 Oct 2026. All Content from Business Insider published first, on 6 October at 17:51 UTC; TechCrunch followed 5h 04m later. The most recent article, from TechCrunch, appeared on 6 October at 22:55 UTC.

Outlets reporting it: TechCrunch (major outlet), All Content from Business Insider.

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  1. How to find out if Amazon thinks you have ‘flat buttocks’ TechCrunch ·
  2. The internet is having a field day with Amazon's 'About You' customer dossiers. Here's how to see yours. All Content from Business Insider

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