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Adidas Sues Australian Label White Fox Over Four-Stripe Design

The German sportswear giant seeks damages and an injunction against the Sydney-based retailer for allegedly infringing its trademark with a deceptively similar four-stripe pattern.

2 publishers · 2 articles · first seen 8 Oct 2026 · updated 2h ago

The story so far

2 publishers have covered this in 2 articles since 8 Oct 2026. BBC News published first, on 8 October at 18:17 UTC; The Guardian followed 11h 48m later. The most recent article, from The Guardian, appeared on 9 October at 06:05 UTC.

Outlets reporting it: The Guardian (major outlet), BBC News.

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Sources

Every article we clustered into this story. Headlines link to the publisher.

  1. Adidas accuses Australian label White Fox of ‘trading off its reputation’ with use of four-stripe branding The Guardian ·
  2. Adidas sues Australian label White Fox over four stripes design BBC News

In this story

  • Adidas
  • White Fox
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