Volkswagen Plans to Enter US Pickup and Off-Road SUV Market
The automaker aims to compete with Ford Bronco and GM Colorado by launching a midsize pickup and off-road SUV alongside a Rivian software venture.
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The story so far
1 publisher has covered this in 1 article since 15 Oct 2026. Bloomberg Markets published first, on 15 October at 16:42 UTC.
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Sources
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In this story
- Volkswagen AG
- Oliver Blume
- Rivian Automotive Inc.
- Scout
- General Motors Co.
- Ford Motor Co.