Tubi Targets Gen Z With Edgy Merch as Streaming Giants Slow Growth
The ad-supported platform leverages niche genres and free merchandise to capture younger audiences while subscriber growth slows for rivals like Netflix.
The story so far
1 publisher has covered this in 1 article since 5 Oct 2026. Bloomberg Markets published first, on 5 October at 14:39 UTC.
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Sources
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In this story
- Tubi
- Adam Lewinson
- Netflix
- Max Chafkin
- Stacey Vanek Smith