Tropical Smoothie Cafe Unveils New Branding Ahead of Expansion to 3,000 Locations
The fast-casual chain reveals updated branding as it accelerates growth under private equity firm Blackstone.
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The story so far
2 publishers have covered this in 3 articles since 16 Sept 2026. CNBC published first, on 16 September at 12:30 UTC; Quartz followed 2h 01m later. The most recent article, from Quartz, appeared on 16 September at 14:31 UTC.
Outlets reporting it: CNBC (major outlet), Quartz.
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How it unfolded
Every source in the order it published.
Sources
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In this story
- Tropical Smoothie Cafe
- Blackstone