Skip to content

Tropical Smoothie Cafe Unveils New Branding Ahead of Expansion to 3,000 Locations

The fast-casual chain reveals updated branding as it accelerates growth under private equity firm Blackstone.

2 publishers · 2 articles · first seen 16 Sept 2026 · updated 2h ago

Sources

Every article we clustered into this story. Headlines link to the publisher.

Tropical Smoothie Cafe is getting a makeover as it prepares for its 'next 3,000' locations CNBC · 4h ago
Tropical Smoothie Cafe is unveiling a new look as it pushes toward 1,800 locations Quartz 2h ago

In this story

Tropical Smoothie Cafe
Blackstone