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TikTok Reshapes Perfume Business as Interparfums CEO Highlights Growth

Interparfums CEO Jean Madar says TikTok and e-commerce are transforming fragrance sales while tariff uncertainty does not slow US ambitions.

1 publisher · 1 article · first seen 17 Sept 2026 · updated 2d ago

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  1. How TikTok is Reshaping the Perfume Business Bloomberg Technology ·

In this story

  • TikTok
  • Interparfums
  • Jean Madar