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Shrek Immersive Experience Launches as Cosm and Universal Begin Multi-Film Partnership

Shared reality company Cosm opens a Detroit location for the Shrek experience, marking the start of a multi-film partnership with Universal.

2 publishers · 2 articles · first seen 17 Sept 2026 · updated 47d ago

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The story so far

2 publishers have covered this in 2 articles since 17 Sept 2026. Deadline published first, on 17 September at 16:01 UTC; The A.V. Club followed 3h 19m later. The most recent article, from The A.V. Club, appeared on 17 September at 19:19 UTC.

Outlets reporting it: Deadline, The A.V. Club.

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Sources

Every article we clustered into this story. Headlines link to the publisher.

  1. Celebrate Shrek's 25th birthday with a massive "Shared Reality" experience The A.V. Club
  2. ‘Shrek’ Books Shared-Reality Run At Cosm In Kickoff To Universal Partnership Deadline

In this story

  • Shrek
  • Cosm
  • Universal
  • Sony Pictures Entertainment
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