NHL Backtracks on Romance Audiobook Campaign Amid Fan Backlash
The league retreats from a marketing push featuring real players after audiences rejected the attempt to capitalize on the hit show Heated Rivalry.
The story so far
2 publishers have covered this in 3 articles since 6 Oct 2026. Inc. published first, on 6 October at 21:59 UTC; Deadline followed 33h 26m later. The most recent article, from Deadline, appeared on 8 October at 07:25 UTC.
Outlets reporting it: Inc., Deadline.
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How it unfolded
Every source in the order it published.
Sources
Every article we clustered into this story. Headlines link to the publisher.
- North Stars: How ‘Heated Rivalry’ Made Canadian TV Red Hot Deadline
- The NHL Tried to Win Over ‘Heated Rivalry’ Fans With ‘Hot for Hockey’ Ad Campaign. Now It’s Backtracking Amid Backlash Inc.
- The NHL Launched A Weird ‘Hot For Hockey’ Romance Audiobook Campaign. Here’s What They Got So, So Wrong Inc.
In this story
- Crave
- Bell Media
- NHL