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Museums Turn to Licensing Deals as Costs Rise

Cultural institutions including the Natural History Museum and British Museum are leveraging their collections for commercial partnerships to bolster finances amid rising costs.

1 publisher · 1 article · first seen 5 Oct 2026 · updated 3h ago

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1 publisher has covered this in 1 article since 5 Oct 2026. The Guardian Business published first, on 5 October at 05:00 UTC.

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  1. From hotel suites to virtual reality, museums turn to licensing deals as costs rise The Guardian Business ·

In this story

  • Natural History Museum
  • British Museum
  • Park Plaza London Riverbank hotel
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