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Medicines fail if patients do not take them or drugs miss targets

Health psychologist Rob Horne explains how behavioural science can address medication non-adherence, while other research highlights the importance of drug targeting.

1 publisher · 2 articles · first seen 9 Sept 2026 · updated 4d ago

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  1. Medicines do no good if people don’t take them Nature ·
  2. A good drug is useless if it misses its target Nature ·

In this story

  • Rob Horne