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LVMH Loses Millions After Trademark Dispute Sparks Backlash in China

A trademark dispute with a Chinese tea maker triggers a patriotic backlash that worsens demand for the luxury group's flagship label.

1 publisher · 1 article · first seen 11 Sept 2026 · updated 2d ago

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  1. How LV Lost Millions by Winning a Trademark Dispute in China Bloomberg Markets ·

In this story

  • LVMH
  • Moët Hennessy Louis Vuitton SE