Google Releases 2026 Frightgeist List of Most-Search Halloween Costumes
The search giant reveals top trends including Buddy the Unicorn and celebrity-inspired outfits like Paris Hilton as Britney Spears.
Headline and summary written by an AI model from the linked articles; not reviewed by a person. How this was made
The odds
Each tick is a source publishing on this story
Price data
| Time | Chance of yes |
|---|---|
| now | 30% |
| 26 Oct, 18:04 UTC | 30% |
| 26 Oct, 03:06 UTC | 27% |
| 25 Oct, 04:43 UTC | 31% |
| 23 Oct, 07:26 UTC | 30% |
| 23 Oct, 04:10 UTC | 29% |
The story so far
2 publishers have covered this in 2 articles since 27 Oct 2026. Billboard published first, on 27 October at 18:56 UTC; Quartz followed 19h 24m later. The most recent article, from Quartz, appeared on 28 October at 14:19 UTC.
Outlets reporting it: Billboard, Quartz.
2 prediction markets price this story:
- Stranger Things — the market puts it at 30%, closing 1 Jan 2027. The outcome is Yes if Stranger Things ranks as the number one search result on Google’s Year in Search 2026 Global TV Shows list. The outcome is No if it does not hold that top spot. Readers often mistake the deadline for the end of the year rather than the specific publication date of Google's annual report.
- Donald Trump — the market puts it at 5%, with $7k traded in the last 24 hours, closing 31 Dec 2026. The market resolves to Yes if Donald Trump ranks as the number one person searched for on Google’s Year in Search 2026 Global list. The outcome is No if he does not hold that top spot. Readers often mistake the linked Halloween costume article for the relevant data source, but only the official Year in Search results count.
Odds are the market's probability that the outcome happens, updated every few minutes. They are information about what traders expect, not a forecast we make and not investment advice.
Sources
Every article we clustered into this story. Headlines link to the publisher.
Related prediction markets
Linked by software because they are about the same subject. Most ask a different question from the one this story reports, so read each market's own question. How often the link is right
- Kalshi Stranger Things 30%
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- Kalshi Donald Trump 5% −3
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In this story
- Paris Hilton
- Britney Spears
- Kim Kardashian
- North West