Channel 4 poaches Paramount's TV ad sales business from Sky
The broadcaster secures the £300m-plus deal, boosting its revenue days after announcing 340 job cuts.
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The story so far
2 publishers have covered this in 2 articles since 15 Sept 2026. The Guardian Business published first, on 15 September at 09:34 UTC; Deadline followed 24 min later. The most recent article, from Deadline, appeared on 15 September at 09:58 UTC.
Outlets reporting it: The Guardian Business (major outlet), Deadline.
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Sources
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In this story
- Channel 4
- Paramount
- Sky