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Channel 4 poaches Paramount's TV ad sales business from Sky

The broadcaster secures the £300m-plus deal, boosting its revenue days after announcing 340 job cuts.

2 publishers · 2 articles · first seen 15 Sept 2026 · updated 2h ago

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  1. Channel 4 poaches Paramount’s TV ad sales business from Sky The Guardian Business ·
  2. Channel 4 & Paramount’s 5 Make History With Advertising Deal Deadline

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