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Bose Launches Ultra Open Earbuds (2nd Gen) and New Sport Open Model

The company unveils the $299 second-generation Ultra Open earbuds with improved battery life and sound, alongside a new $199 Sport Open model for active use.

8 publishers · 12 articles · first seen 14 Sept 2026 · updated 41d ago

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The story so far

8 publishers have covered this in 12 articles since 14 Sept 2026. Feed: All Latest published first, on 14 September at 10:00 UTC; Billboard followed 33h 46m later. The most recent article, from WIRED, appeared on 18 September at 09:00 UTC.

Outlets reporting it: WIRED (major outlet), The Verge (major outlet), Bloomberg Technology (major outlet), Billboard, RSS 2.0, Rolling Stone, zdnet.com, cnet.com.

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How it unfolded

Every source in the order it published.

  1. Feed: All LatestBest Noise-Canceling Earbuds (2026): Bose, Apple, Samsung, Beats, and More
  2. Feed: All LatestThe Best Soundbars (2026): Sonos, LG, TCL, Bose, and More
  3. BillboardThese New Bose Over-the-Ear Headphones Are Made for Getting Lost in Music & Are Worth the Money
  4. The VergeBose’s next open earbuds have more bass, more volume, and more battery life
  5. RSS 2.0Bose refreshes its Ultra Open Earbuds and adds a new sport model to the lineup
  6. Rolling StoneBose Bets Big on the Open Earbud Category With 2 New Models
  7. Bloomberg TechnologyBose Unveils $199 Bose Sport Open Earbuds, Second-Gen Ultra Open Earbuds
  8. zdnet.comBose returns with new open earbuds (and a refreshed favorite)
  9. cnet.comBose Just Dropped New Sport Open Earbuds and Ultra Open Earbuds (2nd Gen)
  10. zdnet.comSennheiser Momentum True Wireless 5 earbuds review: Next-gen in every way
  11. zdnet.comI wore flagship earbuds from Sony and Sennheiser – it’s a tough call, but one gets it right
  12. WIREDBest Open Earbuds (2026): Shokz, Bose, Soundcore, and More

Sources

Every article we clustered into this story. Headlines link to the publisher.

  1. Best Open Earbuds (2026): Shokz, Bose, Soundcore, and More WIRED ·
  2. Bose Unveils $199 Bose Sport Open Earbuds, Second-Gen Ultra Open Earbuds Bloomberg Technology ·
  3. Bose’s next open earbuds have more bass, more volume, and more battery life The Verge ·
  4. The Best Soundbars (2026): Sonos, LG, TCL, Bose, and More Feed: All Latest ·
  5. Best Noise-Canceling Earbuds (2026): Bose, Apple, Samsung, Beats, and More Feed: All Latest ·
  6. I wore flagship earbuds from Sony and Sennheiser – it’s a tough call, but one gets it right zdnet.com
Show 6 more sources
  1. Sennheiser Momentum True Wireless 5 earbuds review: Next-gen in every way zdnet.com
  2. Bose Just Dropped New Sport Open Earbuds and Ultra Open Earbuds (2nd Gen) cnet.com
  3. Bose returns with new open earbuds (and a refreshed favorite) zdnet.com
  4. Bose refreshes its Ultra Open Earbuds and adds a new sport model to the lineup RSS 2.0
  5. Bose Bets Big on the Open Earbud Category With 2 New Models Rolling Stone
  6. These New Bose Over-the-Ear Headphones Are Made for Getting Lost in Music & Are Worth the Money Billboard

In this story

  • Bose
  • Ultra Open Earbuds
  • Sport Open Earbuds
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