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MS Now Aims to Build Fandom by Letting Viewers Chat With Rachel Maddow

The cable news network plans to leverage its online audience to create a fan community, starting with interactive chats featuring Rachel Maddow.

1 publisher · 1 article · first seen 9 Sept 2026 · updated 4d ago

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  1. MS NOW Wants to Turn Its Viewers Into a Fandom WIRED ·

In this story

  • MS NOW
  • Rebecca Kutler
  • Rachel Maddow