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FTC Orders Delta, Uber and Others to Reveal Algorithmic Pricing Data

The regulator demands nine companies explain how they use algorithms and loyalty programs to target customers with different prices.

2 publishers · 2 articles · first seen 28 Oct 2026 · updated 1h ago

Headline and summary written by an AI model from the linked articles; not reviewed by a person. How this was made

The story so far

2 publishers have covered this in 2 articles since 28 Oct 2026. All Content from Business Insider published first, on 28 October at 20:19 UTC; The Guardian followed 13h 41m later. The most recent article, from The Guardian, appeared on 29 October at 10:00 UTC.

Outlets reporting it: The Guardian (major outlet), All Content from Business Insider.

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Sources

Every article we clustered into this story. Headlines link to the publisher.

  1. FTC orders Delta, Uber and others to hand over data on algorithmic pricing The Guardian ·
  2. The FTC asks companies from Uber to Walmart about how they personalize the prices you pay All Content from Business Insider

In this story

  • Federal Trade Commission
  • Delta
  • Uber
  • United
  • JetBlue
  • Lyft
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