Fanatics Uses OpenAI to Boost Product Views With AI Outfit Tool
The retailer's 'Shop the Look' feature, built on OpenAI's Codex, increased recommended product views by 10% during testing.
Headline and summary written by an AI model from the linked articles; not reviewed by a person. How this was made
The odds
Each tick is a source publishing on this story
Price data
| Time | Chance of yes |
|---|---|
| now | 85% |
| 26 Oct, 03:34 UTC | 85% |
| 25 Oct, 18:50 UTC | 86% |
| 24 Oct, 19:37 UTC | 93% |
| 24 Oct, 06:58 UTC | 87% |
| 23 Oct, 13:52 UTC | 88% |
| 23 Oct, 05:46 UTC | 92% |
| 23 Oct, 03:41 UTC | 98% |
| 21 Oct, 17:50 UTC | 91% |
| 21 Oct, 01:31 UTC | 89% |
| 20 Oct, 16:41 UTC | 91% |
| 20 Oct, 09:46 UTC | 84% |
| 20 Oct, 05:47 UTC | 83% |
Replay the odds, article by article
Step through each article in the order it published and watch OpenAI / ChatGPT respond.
The story so far
2 publishers have covered this in 3 articles since 26 Oct 2026. OpenAI published first, on 26 October at 07:00 UTC; Quartz followed 6h 34m later. The most recent article, from Quartz, appeared on 26 October at 13:40 UTC.
Outlets reporting it: OpenAI, Quartz.
One prediction market prices this story:
- OpenAI / ChatGPT — the market puts it at 85%, with $54 traded in the last 24 hours, closing 15 Feb 2027. The market resolves to Yes if OpenAI or ChatGPT airs a qualifying advertisement during the official national 2027 Super Bowl broadcast. Otherwise, it resolves to No. Readers often mistake the linked lawsuit for the resolution criteria, but only the specific ad placement matters.
Odds are the market's probability that the outcome happens, updated every few minutes. They are information about what traders expect, not a forecast we make and not investment advice.
How it unfolded
Every source in the order it published, with the odds on OpenAI / ChatGPT at that moment. A dash means the source published before we started tracking prices.
Sources
Every article we clustered into this story. Headlines link to the publisher.
Related prediction markets
Linked by software because they are about the same subject. Most ask a different question from the one this story reports, so read each market's own question. How often the link is right
- Kalshi OpenAI / ChatGPT 85% −8
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In this story
- Fanatics