Amazon Expands Shopping Integrations Across Prime Video With New Feature
The company is adding a Lens-powered 'Shop the Scene' feature to its X-Ray app, allowing viewers to discover products tied to thousands of shows and movies.
Headline and summary written by an AI model from the linked articles; not reviewed by a person. How this was made
First reported by TechCrunch, 2h 16m ahead of the next publisher · who breaks stories first
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The story so far
3 publishers have covered this in 3 articles since 10 Sept 2026. TechCrunch published first, on 10 September at 18:10 UTC; Bloomberg Technology followed 2h 16m later. The most recent article, from Fortune, appeared on 11 September at 21:15 UTC.
Outlets reporting it: TechCrunch (major outlet), Bloomberg Technology (major outlet), Fortune.
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How it unfolded
Every source in the order it published.
Sources
Every article we clustered into this story. Headlines link to the publisher.
In this story
- Amazon
- Prime Video
- X-Ray