Veteran Hollywood Publicist Gene Schwam Dies at 96
Gene Schwam, who co-founded Hanson & Schwam Public Relations and represented stars like Elvis Presley, has died in Los Angeles at age 96.
Headline and summary written by an AI model from the linked articles; not reviewed by a person. How this was made
The story so far
2 publishers have covered this in 2 articles since 17 Oct 2026. Variety published first, on 17 October at 17:28 UTC; The Hollywood Reporter followed 6h 07m later. The most recent article, from The Hollywood Reporter, appeared on 17 October at 23:35 UTC.
Outlets reporting it: Variety (major outlet), The Hollywood Reporter (major outlet).
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In this story
- Gene Schwam
- Hanson & Schwam Public Relations
- Elvis Presley
- Julie Andrews
- Blake Edwards
- Barbara Eden