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Tim Cook Reveals Steve Jobs' Key Advice for Leading Apple

The former CEO shares that the late co-founder urged him to forge his own path rather than mimic his decisions.

2 publishers · 2 articles · first seen 17 Oct 2026 · updated 2h ago

Headline and summary written by an AI model from the linked articles; not reviewed by a person. How this was made

The story so far

2 publishers have covered this in 2 articles since 17 Oct 2026. Times of India published first, on 17 October at 06:48 UTC; Fortune followed 30h 28m later. The most recent article, from Fortune, appeared on 18 October at 13:16 UTC.

Outlets reporting it: Times of India, Fortune.

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Sources

Every article we clustered into this story. Headlines link to the publisher.

  1. Tim Cook says late Apple cofounder Steve Jobs gave him this unforgettable advice before handing over the reins as CEO: ‘Never ask what I would do’ Fortune
  2. When Steve Jobs told Apple employees: Nike sells shoes, but never talks about product Times of India

In this story

  • Tim Cook
  • Steve Jobs
  • Apple
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