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Sony Appoints YouTube Exec Fede Goldenberg to Lead Screen Gems in Digital Pivot

Fede Goldenberg replaces Ashley Brucks as head of the label, marking Sony's strategic shift toward digital creators.

2 publishers · 2 articles · first seen 9 Oct 2026 · updated 58m ago

The story so far

2 publishers have covered this in 2 articles since 9 Oct 2026. The Hollywood Reporter published first, on 9 October at 18:06 UTC; Deadline followed 57 min later. The most recent article, from Deadline, appeared on 9 October at 19:02 UTC.

Outlets reporting it: The Hollywood Reporter (major outlet), Deadline.

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Sources

Every article we clustered into this story. Headlines link to the publisher.

  1. Screen Gems Shocker: Sony Brings in YouTube Exec Fede Goldenberg to Run Genre Label in Pivot to Digital Creators (Exclusive) The Hollywood Reporter ·
  2. Sony’s Screen Gems Sets YouTube Exec Fede Goldenberg To Top Genre Label; Ashley Brucks Segues To Producer Role Deadline

In this story

  • Sony
  • Screen Gems
  • Ashley Brucks
  • Fede Goldenberg
  • YouTube
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