Instagram Pushes Longform Horizontal Video to Rival YouTube and TikTok
The platform tests 90-minute horizontal videos for creators while expanding its TV app to Apple TV.
Headline and summary written by an AI model from the linked articles; not reviewed by a person. How this was made
The story so far
3 publishers have covered this in 4 articles since 25 Oct 2026. The Verge published first, on 25 October at 16:20 UTC; The Hollywood Reporter followed 22h 40m later. The most recent article, from The Verge, appeared on 26 October at 16:05 UTC.
Outlets reporting it: The Verge (major outlet), The Hollywood Reporter (major outlet), Bloomberg Technology (major outlet).
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How it unfolded
Every source in the order it published.
- The VergeNow you can watch Instagram Reels on your Apple TV
- The Hollywood ReporterInstagram Tests 90-Minute Horizontal Videos In Major Play for Podcasters and Creators
- Bloomberg TechnologyInstagram Ramps Up Video Strategy in Escalating TikTok, YouTube Rivalry
- The VergeInstagram chases YouTube with a push for longer, widescreen videos
Sources
Every article we clustered into this story. Headlines link to the publisher.
- Instagram chases YouTube with a push for longer, widescreen videos The Verge ·
- Instagram Ramps Up Video Strategy in Escalating TikTok, YouTube Rivalry Bloomberg Technology ·
- Instagram Tests 90-Minute Horizontal Videos In Major Play for Podcasters and Creators The Hollywood Reporter ·
- Now you can watch Instagram Reels on your Apple TV The Verge ·
In this story
- YouTube
- TikTok
- Adam Mosseri
- Apple TV