Coca-Cola CEO Addresses Gen Z's 'Fridge Cigarette' Nickname for Diet Coke
Henrique Braun says the company does not position Diet Coke as a 'fridge cigarette' despite its popularity among younger consumers.
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2 publishers have covered this in 2 articles since 29 Oct 2026. Inc. published first, on 29 October at 14:30 UTC; All Content from Business Insider followed 2h 29m later. The most recent article, from All Content from Business Insider, appeared on 29 October at 16:59 UTC.
Outlets reporting it: Inc., All Content from Business Insider.
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In this story
- Coca-Cola
- Henrique Braun