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Samsung Taps Reality Stars for New Switchers Campaign Amid Record Sales

The company recruits stars from The Traitors and Love Island to promote its Galaxy Z Fold8 following record-breaking sales figures.

1 publisher · 1 article · first seen 8 Oct 2026 · updated 4d ago

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1 publisher has covered this in 1 article since 8 Oct 2026. The Hollywood Reporter published first, on 8 October at 17:41 UTC.

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  1. Samsung Taps ‘The Traitors’ and ‘Love Island’ Stars for New Switchers Campaign Amid Record-Breaking Sales The Hollywood Reporter ·

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